Job Introduction
Marketing Manager
Salary: £35,000 - £40,000
Home based, travel to head office on occasion when required
Working Hours: 9am to 5pm
Closing Date: 23rd January 2026
Introduction to the role of Marketing Manager:
In this role you will be responsible for driving sustainable business growth through data-led, scalable marketing strategies tailored to the healthcare industry. Your role involves creating and managing marketing campaigns that promote our service, boost referrals and improve brand awareness.
Key Responsibilities of the Marketing Manager:
- Develop and own annual marketing plan, budget and performance targets
- Develop and deliver multi-channel marketing strategies aligned with business objectives
- Identify market trends, customer insights and emerging platforms to keep the brand competitive
- Conduct market research to understand the needs of the people we support, their families and referrers (e.g. surveys)
- Build and implement annual strategic social media content plan
- Maintain and develop the company website (Wordpress) in line with business objectives
- Execute SEO and SEM including Google PPC/ keyword campaigns
- Ensure consistent brand voice and messaging across all touchpoints
- Design and produce marketing materials such as case studies, brochures, videos and animations
- Maintain relationships with external suppliers and agencies
- Oversee content strategy, including thought leadership, video and interactive formats
- Lead entry into relevant healthcare industry awards to raise organisational profile
- Manage and respond to online reviews to maintain and improve the organisation’s reputation
- Plan and deliver PR initiatives to highlight services, stories from people we support and organisational achievements
- Source and manage promotional items for campaigns, events and meetings
- Represent the organisation at conferences, exhibitions and community events including managing exhibition stands where appropriate
- Offer support to other business functions, where necessary
Essential Qualifications, Skills & Experience of the Marketing Manager:
- Bachelor’s degree in Marketing, Business or a related field. Or Level 4 CIM Certificate in Professional & Digital Marketing
- Knowledge of NHS, private healthcare or social care environments
- Experience with referral pathways and commissioning practices
- Proven experience in a marketing management role
- Strong understanding of patient-centred communications and ethical marketing practices
- Strong understanding of digital marketing and CRM
- Experience using data and insight to drive service growth (google analytics)
- Experience of using creative marketing tools such as Canva and/or Adobe Pro
- SEO/SEM experience (Wordpress, Google Ads etc)
- Exceptional communication and interpersonal skills
- Excellent analytical and project management skills
- Ability to work collaboratively with diverse teams
Benefits
- Highly competitive salary
- Fully paid induction and training
- Company pension
- Professional development
- Westfield Health Plan
- Blue light card
About Us
Gray Healthcare is a specialist Health and Social Care provider, supporting people with complex needs, disabilities and long-term conditions looking to step back into the community from in-patient support services. At Gray Healthcare, we offer our own dynamic approach to care, enabling people to move back into their own homes - into their own communities – giving them control of their life. We create a bespoke support package for each individual, with support from our own multi-disciplinary team, adaptable to meet all current and future needs.
We're passionate about delivering exceptional care. You can see our commitment firsthand by visiting our website, where you'll find our latest Care Quality Commission (CQC) rating and detailed inspection reports.